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OVERTURE TO ACQUIRE INTERNET SEARCH PIONEER ALTAVISTA

FEB 18th, 2003

We are pleased to inform you that, earlier today, Overture announced plans to acquire pioneering search company AltaVista. This acquisition reinforces our commitment to search and to providing you with new and
powerful ways to connect with potential customers on the Internet. It also represents yet another step in our drive to accelerate and enhance our product development capabilities for both our advertisers and partners.

Since its debut as the first full-text Internet search service in 1995, AltaVista has been a recognized leader in search technology, constantly innovating to help users find the most relevant information available on
the Web. AltaVista's advanced algorithmic technology will enable us to offer a superior Web search solution to portals, ISPs and other destination sites, as well as to create new marketing opportunities for our 80,000 advertisers.

As you know, AltaVista is also one of Overture's top affiliate partners,attracting sophisticated search users who are an excellent source of qualified traffic for our advertisers. Through the acquisition and going
forward, AltaVista will continue to operate as a search destination and display Overture's paid search results to its users. Overture will also continue to provide, and ultimately grow, AltaVista's paid inclusion
service, giving you another online marketing vehicle for driving targeted leads.

As the acquisition is finalized over the coming months, you'll hear more about how this development will help you build your business. In the meantime, you may wish to review a list of frequently asked questions,
available at the link below

www.overture.com

Alternatively, you may contact us using the Support Request Form,
available under the Support Center tab within the DirecTraffic Center(R).

Sincerely,

Your Partners at Overture

SOURCE>OVERTURE.COM